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It should be interesting to note that in a country of about 250 million people, nearly everyone is seeking some kind of part time income, business starting ideas, news and views on financial matters, moneymaking ventures, a profitable cottage
industry... or a way to enhance their lifestyle in some way. One of the most popular of all spare time businesses is mail order selling. Surprisingly, there are relatively few publications currently in print for this vast market.
Yes, there are a few slick magazines and professional trade papers serving the direct mail (usually referred to as direct marketing) field... those megabucks companies who mail tons of letters and brochures, run full page ads in national publications, and whose advertising budgets are in the tens of thousands of dollars annually.
On the other end of the scale, we have a few good publications for the beginner, the hobbiest and the person looking for spare time income. There seems to be a void between these two extremes, however, specifically the small to medium mail order operator who has apparently been overlooked by all publishers.
There are approximately 300 smaller publications currently in existence, mostly the one or two-page variety known as ad sheets, but these are primarily self serving, basically in print to make money for each publisher, but contributing very little
to the overall mail order field or to the individual small or mid-size dealer.
Many of these smaller papers lack the quality of appearance or physical size, and the result is that they don't attract attention or command the respect that large publications enjoy.
CAN YOU FILL THE VOID?
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