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Whatever amount you come up with for the price of your book, remember that advertising expense will usually take 50% to 60% of your selling price if you are to promote your book properly and get into the mass market. This only leaves 40% to 50% of the sales proceeds for all your other expenses and a reasonable
profit for your efforts. And don't forget "all other expenses" include not only the cost of typesetting, printing, mailing and other direct expenses, but also includes numerous variable and indirect expenses; such as auto, depreciation, insurance, and all the other "general overhead", even if you only work
part-time from your home. Then you must have enough left over to "pay yourself" a reasonable draw for your time, effort and risk!
Failure to understand the "Mathematics of Mail Order" is the basic reason most people do not succeed when trying to sell books by mail.
One of the most important points to learn about mailorder mathematics is
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