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MAKE MONEY Without Leaving YOUR HOUSE P4P
Table of Contents
OVERVIEW 3
BEING YOUR OWN BOSS 5
THE CONTINGENT WORKFORCE 7
CHOOSING YOUR HOME-BASED CAREER 9
RESOURCES AVAILABLE TO GET STARTED 13
HOME-BASED OPPORTUNITIES 19
Summary 29
OVERVIEW
When Ronald Reagan took the oath of office for the Presidency in January of 1981, one of his earliest pledges was to make life a little easier for the small business person. Reagan believed that America was founded on the backs of intrepid folks who took a chance and gambled everything they had on a chance to start fresh. Small business today is the embodiment of that idea.
Less regulation and lower taxes during the former California governor’s first term in office sent the number of small business formations skyward and the industry, despite increased taxes and regulation, has never looked back. Today, as much as ever, there are outstanding opportunities in the small business market.
Think about it. Big business puts out a controlled product that appeals to the masses. When selling nationwide, little attention is paid to particular regional differences. Small business fills this void. It’s not necessary, in an environment of lower overhead and more flexibility, to have a product that necessarily appeals to the masses. You might produce T-shirts and apparel with local slogans and insignia on them out of your own home. This product will likely appeal to the locals and certainly may have some fascination for tourists, too. It’s not something a major company is likely to fashion because of its limited audience attraction. But you don’t need to sell as many units to operate a successful small business.
There are numerous examples of small businesses having local flavor that became an overnight sensation nationally. Ben and Jerry’s ice cream was a Vermont tradition that suddenly caught on big everywhere. Numerous franchises and grocery distribution outlets later, the original owners are ready to cash in— big time!
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