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If you are an old hand at mail order, or a newcomer to the business, sooner or later you are going to want to try your luck at having your own publication.
There are some pro's and con's to running your own publication.
The good points:
Prestige - You are the Editor and Publisher.
You can get free advertising for your products.
You can earn profits on the publication.
You can get a name in the mail order field.
You can write articles and editorial opinions.
Some of the con's:
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