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Compiling a Directory and selling it in the mail order market is not only a FUN but a most lucrative and yet untapped field. However, if you want to be successful, you will have to be on you toes, always looking for new ideas and constant advertising.
Compiling and selling directories can bring fortunes because:
1. It's an easy job
2. No huge investment is required
3. The market is huge
You should always keep the following things in mind:
1. The topic should be a new one i.e. it has not been sold previously.
2. When you collect information, remember, it should be correct, and must be updated and revised regularly. For this I suggest a simple idea - request the dealer that you are going to publish details and address on, to inform you whenever there is a change
in address or in his/her rates, etc. for the product. Since the dealers will get free exposure, most will co-operate with you. It is better if you revise after six months or so, deleting the out of business dealers and adding, new ones. In fact, this is the most important and single factor which will help you in
getting repeat business.
3. It should be nicely printed.
4. In your advertisement, clearly tell customers how many
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