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Advertising isn't hard to do. You prepare an advertisement or write a classified ad to sell your product or generate interest to send people more
information. But the way most people make mistakes is either by their inability to write effective ad copy and by sending it to be published in the wrong publication. Here are some pointers to follow:
Writing Effective Copy
Never try to sell anything costing more than $5 in a small display ad or a classified ad. First of all, you don't have enough room to tell people everything they need to know to entice them to order.
Instead, you need to employ the "Two-Step" method of advertising. Request the reader to send you $1 or 4 first-class postage stamps for more information. When they respond, you will send them a brochure, flyer, order form and cover letter so they can place an order for the real product.
Now that pricing is out of the way lets talk about writing your ad copy. The best way to learn how is to read the ads other people have written. Don't copy them word-for-word, but use them as a guideline to write your own ads. Once you get the hang of it, you'll be writing effective ad copy just as well as the pros.
Here's an example of an ad you could use to sell automobile wax: Free information on the best wax available on the market. If you care about the
lasting beauty of your vehicle, send $1 for complete details to (your name and address.)
Advertising in the Right Publication
Even if you make and sell the best candy in the world, you probably couldn't sell very much of it to people who are diabetics. The same goes for selling race car parts to women or dentures to teenagers. Although this may sound a little silly and you think it is only common sense to know this -- people will often overlook this fact when choosing the publication they will be advertising in. Instead, they will look for
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